Intro 2020

Attach or Retouch?:
Wouldn’t you rather spend your time attaching the right filter than retouching every photo? Attaching the right filter can replace the need to retouch each digital photo you take.Using filters allows you to spend more time taking photos and less time in front of the computer!

Digital Cameras Need Multicoated Filters:
Digital camera CCD or CMOS sensors are highly susceptible to reflections - this stray light can ruin your photographs! Don't risk your valuable photos by using bare-glass filters.

HOYA - The Clear Advantage:
Now try a HOYA Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your image. Reduced internal reflections mean a clearer image with greater contrast.


PROTECTOR Protect your valued lenses This is the ultimate in clear filters. It will not affect the color balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches. Available sizes: 52 - 82mm	UV - A multi-purpose fine-weather filter Absorbs the ultraviolet rays which often makes outdoor photographs hazy and indistinct. A multi-purpose, fine-weather filter for color as well as black and white films. Also serves as a permanent lens protector. Available sizes: 52 - 82mm


CIRCULAR PL - Colour and contrast enhancement Light rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot. Available sizes: 52 - 82mm	ND4 - For wider apertures or longer exposures This ND4 filter reduce the amount of light entering the lens so wider apertures can be selected, which is perfect for portraiture to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Also widely used for photographs of waterfalls and other nature scenes to emphasize movement. Available sizes: 52 - 77mm


ND8 - For wider apertures or longer exposures This ND8 filter reduce the amount of light entering the lens so wider apertures can be selected, which is perfect for portraiture to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Also widely used for photographs of waterfalls and other nature scenes to emphasize movement. Available sizes: 52 - 77mm	SOFTON-A - Clear focus and soft gradation Creates a picture with a clear focus and a soft gradation. This effect is especially evident on an object with a point light source. A filter randomly arranging minute lens shaped like drops of water on the surface of a acrylic board scatters the light and results in a soft focus. Available sizes: 52 - 77mm


STAR-4 - Add a dramatic four-cross flare The STAR-4 filter adds a dramatic four-cross flare to very bright areas, giving a soft-focus effect. ldeal for photographs of night scene illumination or other scenes with strong reflections. Available sizes: 52 - 77mm	CLOSE-UP No.3 - A world of new creativity The CLOSE-UP No.3 lens turns a normal lens into a macro by reducing the lens, minimum focusing distance. Depth-of-field is shallow so use as small an aperture as possible. CLOSE-UP NO.3 offers a world of new creativity. Available sizes: 52 - 77mm

HOYA PRO1 Digital Series - Key Features
	Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections.
	Black Almite Frame Filters feature a black matte aluminum satin finish almite frame which reduces reflections.
	Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge.
	Low Profile Frame Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap (not applicable on Close-Up 3 filter)
	Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. (not applicable on Close-Up 3 filter)
	UV Protected Case Filter cases are UV protected to further lengthen the life of your lens (not applicable on Close-Up 3 filter)