HOYA, the world renowned optical glass manufacturer,
presents an innovative high definition line of filters..

HARDENED GLASS
Hardened optical glass that has 4 times the breaking strength in ANSI standardized
testing (ANSI Z80.3 : 2001) where a steel balls of varying size and weight were
dropped from a height of 50 inches onto the glass.
HIGH TRANSPARENCY POLARIZING FILM
The polarizing film is the same as that used in the latest high definition LCD TV screens.
It has 25% higher light transmission than standard polarizing film
used in current photographic filters.

HARDENED 8 LAYER WATERPROOF MULTI-COATING
THAT IS SCRATCH & STAIN RESISTANT
Newly developed industry leading 8-layer multi-coating yields an average light transmission rate of 99.35% between 400 and 700nm (visible spectrum). These coatings greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos.
As with all HOYA multi-coatings,HD HMC is applied in a furnace at high heat, bonding the coating to the surface of the glass. This process is called "hard coating" and it is far more durable than other coating techniques. The chemistry of the top layer is formulated not just to be more durable but to be resistant to oil stains. This means that finger prints and other oils are much easier to remove.

	HD FILTER - PROTECTOR HD GLASS • Ultra Clear High Transparency Optical Glass • Chemically Enhanced Optical Glass is 4x Stronger HD COATING • 8-layer Anti-Reflective Multi-Coating • Water & Oil Repellent, Scratch & Stain Resistant HD FRAME • Wide-Angle Lens Compatible Ultra Thin Frame • Glass Mounted with High Pressure Press Technology AVAILABLE IN SIZES: 52mm / 55mm / 58mm / 62mm / 67mm / 72mm / 77mm / 82mm Protect your valued lenses - This is the ultimate in clear filters. It will not affect the colour balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches. A cracked filter costs nothing in comparison to a cracked lens.
	HD FILTER - UV HD GLASS • High Density Sharp Cut UV Glass • Chemically Enhanced Optical Glass is 4x Stronger HD COATING • 8-layer Anti-Reflective Multi-Coating • Water & Oil Repellent, Scratch & Stain Resistant HD FRAME • Wide-Angle Lens Compatible Ultra Thin Frame • Glass Mounted with High Pressure Press Technology AVAILABLE IN SIZES: 52mm / 55mm / 58mm / 62mm / 67mm / 72mm / 77mm / 82mm A multi-purpose fine-weather filter - Absorbs the ultraviolet rays which often makes outdoor photographs hazy and indist inct . A multi -purpose, fine-weather filter for colour as well as black and white films. Also serves as a permanent lens protector.
	HD FILTER - CIRC POLARISER HD POLARIZING FILM • High Transparency & High Durability UV Absorbing Film • 25% Greater Light Transmission than Standard Polarizing Film HD COATING • 8-layer Anti-Reflective Multi-Coating • Water & Oil Repellent, Scratch & Stain Resistant HD FRAME • Wide-Angle Lens Compatible Ultra Thin Frame • Glass Mounted with High Pressure Press Technology AVAILABLE IN SIZES: 52mm / 55mm / 58mm / 62mm / 67mm / 72mm / 77mm / 82mm Colour and contrast enhancement - Light rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIR-PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot.